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Rabat · Ifrane

One standard.
Connected
ventures.

Every IEB venture is built the same way. Each one serves its own users and makes the group stronger. You bring a problem you know from the inside. IEB Studio builds it.

Cedar forest in mist on a mountain slope
The IEB method · 1/4Start from a problem the founders have lived.

The model

You bring the problem. We build the company around it.

Not a fund and not an agency. IEB Group works in any sector where a real problem meets someone who understands it from the inside.

  1. 1Domain expert

    Brings a real problem

    Someone who lives the problem every day: a doctor, an agency owner, a teacher, a founder. The insight is theirs.

  2. 2IEB Studio

    Designs and builds it

    Our in-house team ships the product end to end: research, design, web and mobile, AI, infrastructure.

  3. 3The product

    Ships under its own brand

    Each company gets its own name, product and customers. No IEB logo on the box.

  4. 4IEB Group

    Holds equity. You run it.

    The partner leads the business. IEB Group stays on as the shared standard: the build team and the playbook every tentacle reuses.

Spiral concrete staircase seen from above
The IEB method · 2/4Build small and ship live.

Tentacles

Six arms, one standard.

Each tentacle has its own brand and users, and each one makes the others stronger through one build team, one playbook and one group behind them. Three products are live and two client builds are delivered.

  • IEB Fintech

    Money tools built around how people in Morocco actually spend.

    Flowss

    Live

    AI money coach for Morocco. Budgets, trips, Check Purchase, and chat in Darija, French, English and Arabic. No bank connection needed.

    Formerly Flouss. Same app, same accounts.

    • App Store & Google Play
    • Free plan + Pro
    • 2,300+ users
    flowss.app (opens in a new tab)
  • IEB Academy

    Exam prep that explains the answer, not just the key.

  • IEB Studio

    The build team behind every tentacle, also open to outside clients.

    Delivered for clients

    • Al Akhawayn University

      SBA Capstone competition platform

    • Mada Medical

      Android app

  • IEB Mobility

    Software for Morocco’s car rental market, from renters to agencies.

    Kricar

    In development

    Car rental marketplace app for Morocco. Its competition is a phone call, not another app.

  • IEB Labs

    AI tools for startup founders.

  • IEB Ventures

    The investment arm. Small, direct angel checks into early-stage startups.

    IEB Ventures

    Active

    Direct angel investments in early-stage startups, starting with AUI Ventures Adventure.

    Pitch IEB Ventures
Ribbed facade of a tower seen from below
The IEB method · 3/4Measure, then decide: keep, fix or kill.

IEB Ventures

We won the competition. Now we write the checks.

IEB Ventures is the investment arm of IEB Group. It makes small, direct angel investments in early-stage startups, starting with AUI Ventures Adventure: the same competition Flowss won.

Pitch IEB Ventures

Takes five minutes. Goes straight to the founder’s inbox.

A hand signing a document with a fountain pen
The IEB method · 4/4Own it properly from day one.

Founder

Ihab El Bani

Portrait of Ihab El Bani

Ihab built Flowss, took it to 2,300+ users and two competition wins, and set up IEB Group to do the same with domain experts in other sectors.

Role
Founder & CEO, IEB Group LLC
Study
Computer Science, Al Akhawayn University
Programs
Stanford University, Summer 2026 · TUM exchange, Munich, Spring 2027 · AICADEMIC Startup Challenge 2026, AUD Dubai
Languages
Arabic, French, English
Operates from
Rabat, Morocco · Ifrane, Morocco

Contact

Bring us a problem.

Write in English, French or Arabic. Prefer email? ihab@iebventures.com

  • Domain experts

    You know a problem from the inside and want a technical partner to build the company with.

  • Studio clients

    You need a web, mobile, SaaS or AI product built by IEB Studio.

  • Universities & ecosystems

    Competitions, programs and platforms for student founders.

  • Investors

    Co-investing alongside IEB Ventures, or backing a tentacle.